You'll need to develop good marketing material. Things like demo videos, which you can find plenty examples on YouTube, screenshots, and keyword rich descriptive text help people find your spreadsheet and communicate the value that sets yours a level above the rest. Excelville.com actually allows you to upload your spreadsheet with all of this marketing material in an easily searchable and user friendly website.
At present, some of the most requested types of spreadsheet packages in the market are: 'Spreadsheets for Small Businesses' and a subset of that: 'Spreadsheets for Actors'.
The mentioned package includes valuable programmed spreadsheets such as the "Income and Residual Tracker" - provides professionals in the entertainment branch with detailed information regular and residual income; "The Biorhythm Plotter" - helps users in planning various events and actions based on Primary and Secondary Biorhythms (the spreadsheet solution allows users to choose the right timing for their actions according to personal intellectual, psychological and physiological factors); "Basic Actor Package" - designed to facilitate the process of calculating expenses.
All of these things pull you away from the thing you really want to do...which is to build and sell great spreadsheets. The best thing to do is use Excelville.com since they have web developers and internet marketing specialists to help get exposure for your spreadsheet.
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