You'll need to develop good marketing material. Things like demo videos, which you can find plenty examples on YouTube, screenshots, and keyword rich descriptive text help people find your spreadsheet and communicate the value that sets yours a level above the rest. Excelville.com actually allows you to upload your spreadsheet with all of this marketing material in an easily searchable and user friendly website.
The templates designed to use for saving calculations varies according to the saving calculations made depending on the types of calculations to be made. These spreadsheets make the calculations and the data entry easier than doing it by any other format.
Another advantage to using a spreadsheet application for your budget is that you won't have to access the Internet to access your budget. You will be able to view it or work on it wherever you are and if you typically work on a laptop computer and take it with you when you travel, this can be extremely beneficial. Using budgeting spreadsheets to manage your finances is an easy and affordable way to stay on top of your financial game.
All of these things pull you away from the thing you really want to do...which is to build and sell great spreadsheets. The best thing to do is use Excelville.com since they have web developers and internet marketing specialists to help get exposure for your spreadsheet.