All of these things pull you away from the thing you really want to do...which is to build and sell great spreadsheets. The best thing to do is use Excelville.com since they have web developers and internet marketing specialists to help get exposure for your spreadsheet.
Undoubtedly, spreadsheets can help you improve the efficiency of your company regardless of the nature or size of your business. However, it is very important to note that the process of programming formulae and mathematical algorithms behind spreadsheet programs can be very complex and time consuming; one having to invest much effort to create the most appropriate spreadsheet solution for one's company.
One user at a time : In the instance where there are a number of people required to work on a spreadsheet, they can only access it when no-one else is working on it.
Rather than having to go through the pain and suffering of learning a new technology and having to experience trial and error development, the best route would be to acquire the services of a consultant, who can identify your needs and create a customised solution. Obviously, the cost of such a project would depend on the size and complexity of the spreadsheet and your requirements. However, you might be surprised at how cost-effective this project would be.
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