You'll need to develop good marketing material. Things like demo videos, which you can find plenty examples on YouTube, screenshots, and keyword rich descriptive text help people find your spreadsheet and communicate the value that sets yours a level above the rest. Excelville.com actually allows you to upload your spreadsheet with all of this marketing material in an easily searchable and user friendly website.
You might be providing an extremely valuable service to many, many people. Your spreadsheet might free up peoples time from boring and tedious administrative work to spend more time doing things they love. It might help keep businesses above water or help them reach for new heights. Your spreadsheet might even help to create jobs or at least keep people employed.
At present, some of the most requested types of spreadsheet packages in the market are: 'Spreadsheets for Small Businesses' and a subset of that: 'Spreadsheets for Actors'.
"Spreadsheets for Small Business" is a complete package of ready-made spreadsheets that optimizes and facilitates a series of business processes such as sales exec commission tracking, calculating business expenses and planning budgets. The "Spreadsheet for Small Business" package incorporates valuable programmed spreadsheets such as "Small Business Expense Spreadsheet" - provides accountants and tax-preparers with a complete report on relevant business expenses; "Producer's Budget" - helps users to establish budgets and keep track of their spending; "Monthly Personal Budget" - designed to track daily, weekly and monthly spending for individuals.
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