When VisiCalc hit the scene back in the eighties (in the last century), the relatively small group of Apple II users went crazy. It was like manna from heaven for the poor accountants, scientists and engineers who were used to filling in enormous analysis sheets with a pencil. Now, they could use VisiCalc to do the same task, AND calculate the result automatically.
Today, there are a large number of options to choose from. The downside to upsizing your spreadsheet to a database system is that databases require fairly in-depth knowledge, especially with regard to extracting data in queries, form construction and reporting.
Serving for a multitude of purposes and being renowned for their efficiency and reliability, spreadsheet solutions have a major contribution to business management and development. Existing spreadsheet solutions are no longer limited to accountancy processes (monitoring financial data, managing budgets and facilitating a series of data manipulation processes); they can also be successfully used as means of business analysis, organization, as well as forecasting, allowing companies to gradually expand, achieve better exposure and neutralize the competition.
You'll need to develop good marketing material. Things like demo videos, which you can find plenty examples on YouTube, screenshots, and keyword rich descriptive text help people find your spreadsheet and communicate the value that sets yours a level above the rest. Excelville.com actually allows you to upload your spreadsheet with all of this marketing material in an easily searchable and user friendly website.
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