All of these things pull you away from the thing you really want to do...which is to build and sell great spreadsheets. The best thing to do is use Excelville.com since they have web developers and internet marketing specialists to help get exposure for your spreadsheet.
Today, there are a large number of options to choose from. The downside to upsizing your spreadsheet to a database system is that databases require fairly in-depth knowledge, especially with regard to extracting data in queries, form construction and reporting.
From businesses to non-profit organizations, spreadsheets are used in different sectors, ranging from Entertainment to Culture to Education and to Health to name but a few. With the emergence of home-based businesses and an increase in the number of entrepreneurs in the marketplace, such software is now highly sought-after among home users as well.
You could make money doing something you love (or like [or maybe not so much but just really good at]). It's great to see a spreadsheet come together, and usually a lot better than what you originally envisioned. Especially when the dang thing works.